SEATTLE, WA (AP) – Amazon is moving from putting plastic air pillows in its packages to using recycled paper filling instead.

The Seattle-based tech giant said on Thursday, June 20, that it’s already replaced 95% of the plastic air pillows with paper filler in North America and is working toward complete removal by year’s end.

The decision will remove almost 15 billion plastic air pillows from use every year. Amazon says the move is not only environmentally friendly but will also secure items in boxes just the same, if not better.

It comes as the company has faced years of criticism about its use of plastic from environmental groups.

There has also been broad support among Amazon investors who have urged the company to outline how will reduce waste.