News

Nielsen study links Twitter chatter with TV ratings

Nielsen study links Twitter chatter with TV ratings

A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning in. Photo: Reuters

SAN FRANCISCO (Reuters) – A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning in, while more popular TV shows generate more Twitter activity, a new study by Nielsen has found.

The media measurement firm says that for the first time it has proved with statistical rigor what many in the media business have suspected in recent years: that a show’s ratings and the magnitude of its Twitter buzz are correlated.

The findings will be announced on Tuesday by Nielsen, who claims the results back up the premise of a new ratings system it will soon unveil.

Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.

The privately-held microblogging company has long sought to convince large brand marketers that it is a potent, real-time ad-delivery platform that complements and augments the live television-viewing experience. Marketers on TV can simultaneously reach their audience through a “second screen” because Twitter users often watch TV while tweeting away on their phones, Twitter has previously argued.

In the new study, Nielsen researchers analyzed a total of 221 episodes. The volume of tweets caused statistically significant changes to live TV ratings for 29 percent of the episodes, Nielsen said, without quantifying the degree of Twitter’s influence on ratings.

The companies said the analysis methodology used for their study was developed by Nobel Prize-winning economist Clive Granger.

Recent Headlines

in Sports

Friday’s NHL Playoff Results

FILE - In this file photo taken Sept. 17, 2012, the NHL logo is seen on a goal at a Nashville Predators practice rink in Nashville, Tenn. The NHL eliminated 16 more days from the regular-season schedule Monday, Dec. 10, 2012, and if a deal with the players' association isn't reached soon the whole season could be lost. The league wiped out all games through Dec. 30 in its latest round of cancellations. Negotiations between the league and the players' association broke off last week, but NHL deputy commissioner Bill Daly said Sunday the sides are trying to restart talks this week.

Capitals, Canadiens, Predators and Canucks all win tonights games.

in Sports

Hall of Famer Kareem Abdul-Jabbar has bypass surgery

FILE - This April 1, 2014, file photo shows former Los Angeles Lakers player Kareem Abdul-Jabbar at an NBA basketball ball game in Los Angeles. Abdul-Jabbar is recovering after undergoing quadruple coronary bypass surgery. A hospital statement on Friday, April 17, 2015 says Abdul-Jabbar had the surgery on Thursday at Ronald Reagan UCLA Medical Center. The doctor who performed the surgery, says the 68-year-old former NBA and UCLA star is expected to make a full recovery.

Basketball Hall of Famer Kareem Abdul-Jabbar is recovering after undergoing quadruple coronary bypass surgery.

in Sports

Hawks F Sefolosha undergoes surgery for injured right leg

Atlanta Hawks NBA basketball players Thabo Sefolosha, center, and Pero Antic, back left, leave a courthouse in New York, Wednesday, April 8, 2015. The players have been released after their arrest on charges they blocked officers from setting up a crime scene following the stabbing of Indiana Pacers' Chris Copeland.

Sefolosha will miss the playoffs, with an expected recovery period of about six months. The team hopes he'll be ready for the start of training camp next season.

in Sports

Beckenbauer: Bayern ‘far, far, far away’ from Euro title

File Photo: Franz Beckenbauer. 
Credit :	WENN

Beckenbauer captained West Germany to the 1974 World Cup title and coached his country to the 1990 championship.

in Music

KISS to star in new ‘Scooby-Doo’ movie

kiss

Gene Simmons, Paul Stanley, Eric Singer and Tommy Thayer have voiced themselves in the animated project.

Bellingham Traffic