News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Sports

Rams cut Sam, 1st drafted openly gay player

Fresh
Missouri senior defensive lineman Michael Sam speaks to the media during an NCAA college football news conference, Wednesday, Jan. 1, 2014, in Irving, Texas. Missouri takes on Oklahoma State in the Cotton Bowl on Friday in Arlington, Texas.

The St. Louis Rams have cut Michael Sam, the first openly gay player drafted by an NFL team.

in Entertainment

This weekend’s celebrity birthdays

diaz

A look at the celebrities who will be celebrating this weekend.

in Sports

49ers linebacker Aldon Smith suspended by NFL

San Francisco 49ers linebacker Aldon Smith (99) against the Indianapolis Colts during the first half of an NFL football game in San Francisco, Sunday, Sept. 22, 2013.

San Francisco 49ers linebacker Aldon Smith has been suspended for nine games by the NFL

in Sports

This week’s top sports shots

little

A look at the biggest stories and best photography in sports this week.

in Entertainment

WATCH: 10 best ‘Simpsons’ episodes

In this photo released by Fox, Homer explains why he wants to bring back the annual 4th of July fireworks display, after it's cancelled for budget reasons, in the "Yellow Badge of Cowardge" Season Finale episode of "The Simpsons," in May 2014. The full 25-year run of "The Simpsons" will arrive on cable channel FXX with a summer marathon, to be paired this fall with a digital extravaganza that could turn other TV shows yellow with envy. "I'm not going to over-promise, but I think this website will provide you with affordable health care," longtime "Simpsons" executive producer Al Jean told a TV critics' meeting Monday, July 21, 2014.

The recent marathon of all 552 episodes of "The Simpsons" inspired us to sit down and come up with our 10 favorite episodes. Enjoy!

Bellingham Traffic