News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Music

Journey drummer Deen Castronovo denied bail

Fresh
deencastrono

The troubled drummer will remain in an Oregon jail.

in Sports

Ex-Cowboys player C.J. Spillman charged with sexual assault

Fresh
cjspillman

Spillman, who has played six seasons in the NFL, is suspected of sexual assaulting a woman at a Dallas hotel.

in Music

Rolling Stones planning career xhibition

rollingstones

The veteran band will display dozens of items from their past, including instruments, personal diaries, and audio and video tracks for the special project, titled "Exhibitionism."

in Viral Videos

Alex Trebek raps the ‘Fresh Prince’ theme song on ‘Jeopardy!’

14-overlay

The "Jeopardy!" host has skills ... "smell ya later!"

in Music

Pete Townshend and Roger Daltrey aren’t fighting

thewho

The rockers' notoriously fiery friendship has never been better.

Bellingham Traffic