News

World Cup was biggest social media event ever

World Cup was biggest social media event ever

WORLD CUP:Germany's Mario Goetze (L) celebrates near teammate Thomas Mueller after scoring a goal during extra time in their 2014 World Cup final against Argentina at the Maracana stadium in Rio de Janeiro July 13. Photo: Reuters/Dylan Martinez

By Esteban Israel

SAO PAULO (Reuters) – Brazil’s World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

PHOTOS: Germany wins the 2014 World Cup |  Soccer’s saddest fans | EXTRA: World Cup sets new Twitter record | Everyone was watching the World Cup

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook’s director of global media partnerships, told Reuters.

“It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook’s record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

EXTRA: Game of two Popes | 2014: The year the U.S. fell in love with soccer

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook’s record numbers.

Germany’s 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil’s star Neymar led the ranking of most talked about player, followed by Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Uruguay’s Luis Suárez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook’s biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook’s Grudin.

(Reporting by Esteban Israel; Editing by Jeffrey Benkoe)

Recent Headlines

2 hours ago in National, Olympics, Sports

Flame lands in troubled Brazil for 94-day relay to Games

Fresh
21-overlay-1

President Dilma Rousseff lit the Olympic torch in Brazil's capital on Tuesday and pledged that political turmoil engulfing her nation would not harm the first Games to be held in South America.

2 hours ago in Music

Desert Trip is going to make October a memorable month

Updated
bobdylan

Paul McCartney, the Rolling Stones, the Who, Neil Young and more are set to take California by storm this fall.

35 mins ago in Sports

Refs say they missed call on Waiters, plan to train for it

Fresh
greggpop211045537590

The play began a wild final sequence in the Thunder's 98-97 victory over San Antonio on Monday in Game 2 of the Western Conference semifinals.

8 hours ago in Music

Paul McCartney meets ‘Blackbird’ inspirations

paulmccartney324810027294

Paul McCartney met two members of the "Little Rock Nine," who helped inspire the hit Beatles song.

9 hours ago in Entertainment

Jim Beam fills 14 millionth bottle of bourbon

jimbeam807686855761

Jim Beam has filled and sealed its 14 millionth barrel of bourbon since the 1933 repeal of Prohibition, achieving a first in the bourbon industry.

Bellingham Traffic