News

Two beers are better than one for Lars Ulrich

Two beers are better than one for Lars Ulrich

LARS ULRICH:The drummer is designing one of six new bottles as part of Carlsberg's Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm's new 'Not Like The Others' ad campaign. Photo: Associated Press

Metallica star Lars Ulrich has become the face of two beer companies in his native Denmark.

The drummer is designing one of six new bottles as part of Carlsberg’s Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm’s new ‘Not Like The Others’ ad campaign.

As part of his Gammel Dansk deal, Ulrich will also serve on a jury for a contest to find Danes who “go against the flow.”

He says, “For me, Gammel Dansk is something very, very special (and) it is fantastic to be able to give a prize to people who are also unique in some way.”

The winner will pick up a check for 100,000 Danish kroner ($18,500) at a gala in November.

Recent Headlines

15 mins ago in Sports

No. 6 Kansas edges No. 3 Oklahoma

Fresh
self

Kansas notched its fifth straight win and snapped Oklahoma's 19-game home winning streak.

22 hours ago in Sports

Kobe’s last, Toronto’s 1st as NBA All-Star goes outside US

Los Angeles Lakers guard Kobe Bryant shoots during an NBA basketball game against the Phoenix Suns in Los Angeles, Tuesday, Dec. 10, 2013.

If Bryant heats up, he could add a fifth All-Star Game MVP award to his collection.

22 hours ago in Sports

Mets pitcher Jenrry Mejia 1st to draw lifetime drug ban

new york mets logo

The commissioner's office said Friday that Mejia tested positive for Boldenone.

1 day ago in Sports

The week’s best sports shots

Denver Broncos’ Peyton Manning holds up the trophy after the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. The Broncos won 24-10. (AP Photo/Matt York)

A look back at some of the best plays and biggest moments in sports this week.

1 day ago in Sports

The weekend sports schedule

kobebryantallstar

Here's a look at this weekend's sports schedule.

Bellingham Traffic