News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Recent Headlines

in Sports

SNF on KPUG: Jay Cutler rallies Bears past 49ers in fourth

Fresh
Chicago Bears quarterback Jay Cutler throws before a preseason NFL football game against the Seattle Seahawks, Friday, Aug. 22, 2014, in Seattle.

The Bears beat the San Francisco 49ers 28-20 Sunday night to spoil their Levi's Stadium debut.

in Sports

The Associated Press Top 25

Fresh
football genric image

The Top 25 teams in The Associated Press college football poll

in Sports

NFL week 2 scoreboard

A football before the first half of an NFL preseason football game between the Green Bay Packers and the Seattle Seahawks Friday, Aug. 23, 2013, in Green Bay, Wis.

All the scores from week 2 in the National Football League

in Sports

USA wins basketball worlds, 129-92 over Serbia

United States team Basketball World Cup, pose for the media before their match against Finland, the third match, Group C, which begins the Basketball World Cup, in Bilbao northern Spain, Saturday, Aug. 30, 2014. The 2014 Basketball World Cup competition take place in various cities in Spain from Aug. 30 through to Sept. 14.

Kyrie Irving made all six 3-pointers and scored 26 points, and the U.S. repeated as world champion for the first time by crushing Serbia 129-92 on Sunday in the Basketball World Cup.

in Sports

Keselowski wins opening round of NASCAR’s Chase

A giant TV screen shows Brad Keselowski (2) and Tony Stewart (14) during the NASCAR Sprint Cup Series auto race at Texas Motor Speedway Monday, April 7, 2014, in Fort Worth, Texas.

Brad Keselowski has won the opening race in the Chase for the Sprint Cup championship, a victory that automatically advances him into the second round.

Bellingham Traffic