News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Recent Headlines

in Entertainment

Today in entertainment history: Nov. 27

beatles

A look at some of the Hollywood headlines that made history.

in Sports

Wildcats beat Aztecs 61-59 for Maui title

Arizona head coach Sean Miller speaks during a news conference at the NCAA college basketball tournament, Wednesday, March 26, 2014, in Anaheim, Calif. Arizona is scheduled to play San Diego State on Thursday in a regional semifinal.

Stanley Johnson had 18 points and nine rebounds, helping No. 3 Arizona gut out a 61-59 victory over No. 15 San Diego State on for its second Maui Invitational title.

in Sports

Lions C Raiola fined $10,000 by NFL

Detroit Lions center Dominic Raiola (51) during player introductions before an NFL football game against the Miami Dolphins at Ford Field in Detroit, Sunday, Nov. 9, 2014.

The play was on a third-and-9 from the Detroit 35 with 57 seconds remaining. He struck the Patriots' Zach Moore.

in Black Friday, Entertainment

‘TIS THE SEASON: Holiday specials airing this week

Frosty the Snowman

Here's a look at Christmas classics and new holiday favorites airing this weekend.

in Black Friday, Entertainment, National

Obama pardons ‘Cheese,’ America’s top turkey

turkeypardon

The President pardoned the official Thanksgiving turkey in a tradition that is truly American.

Bellingham Traffic