News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Viral Videos

7 smartphone photography tricks

18-overlay7

Upgrade from the selfie with these seven awesome photo tricks.

in Sports

USC’s Shaw admits to lying about injuries, rescue¬†

Southern California coach Steve Sarkisian watches his players train during NCAA college football practice Wednesday, Aug. 20, 2014, in Los Angeles.

USC coach Steve Sarkisian says the Trojans are "extremely disappointed in Josh." Shaw is a team captain and a key starter

in Sports

Browns WR Gordon suspended for 2014 season

browns

Browns star wide receiver Josh Gordon has been suspended by the NFL one year for violating the league's substance abuse policy.

in Sports

Experts want to see NFL act on domestic violence

In this Aug. 16, 2014, photo, Baltimore Ravens running back Ray Rice (27) carries during an NFL preseason football game against the Dallas Cowboys in Arlington, Texas. Ravens running back Ray Rice is sitting out two games for domestic violence. A positive marijuana test, meanwhile, means Browns wide receiver Josh Gordon will miss a full year.

Critics of the NFL's arbitrary policy toward domestic violence point to the contrast between the punishments

in Music

Motley Crue stars mock Justin Bieber’s antics

vinceneilnikkisixx

Vince Neil and Nikki Sixx say the "Baby" hitmaker's attempts to be a "bad boy" are lame.

Bellingham Traffic