News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

18 mins ago in Entertainment

Today in entertainment history: May 27

Fresh
sinatra

A look at the Hollywood headlines that went down in history.

5 hours ago in Sports

AP Source: Rockets, D’Antoni agree on 4-year deal

File Photo: Former L.A. Lakers coach Mike D'Anoni. March 2013.  Credit: FayesVision/WENN.com

D'Antoni led the Phoenix Suns to two Western Conference finals appearances in five seasons and also coached the Knicks, Lakers and Nuggets.

11 hours ago in Viral Videos

WATCH: This slow-mo capture of a lightning strike is like fire falling from the sky

15-overlay-15

This wicked weather was recorded at 7000 frames per second. Mother Nature is truly breathtaking.

9 hours ago in Sports

Ancelotti hoping for some stability at Bayern Munich

ancelotti16146567761575

After eight years coaching AC Milan, Ancelotti has only managed two seasons at each of his last three jobs: Chelsea, Paris Saint-Germain and Real Madrid. After so much turbulence, Ancelotti knows stability is rarely forthcoming.

9 hours ago in Sports

Pittsburgh hosts Tampa Bay in Game 7 tonight

lightningpens16144035084188

The Lightning-Penguins series is tied at three wins each after Pittsburgh's 5-2 win Tuesday in Tampa.

Bellingham Traffic