News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Entertainment

Today in entertainment history: July 28

Fresh
beatles

A look back at the Hollywood headlines that went down in history.

in Sports

Sunday Night Baseball on KPUG: First-place Dodgers complete sweep of Giants

Los Angeles Dodgers logo. Courtesy of Major League Baseball.

Carl Crawford hit an RBI triple to back Hyun-Jin Ryu's third straight victory, and the division-leading Los Angeles Dodgers completed a sweep of the San Francisco Giants with a 4-3 victory Sunday night.

in Sports

LeBron to wear 23 in return with Cavs

Cleveland Cavaliers' LeBron James celebrates during Game 1 in the second round of the NBA basketball playoff series against the Boston Celtics Saturday, May 1, 2010, in Cleveland.

LeBron James tweeted that he would wear 23 again after heading back to the Cavaliers from Miami, where he wore No. 6.

in Sports

Byron Scott confirms he has been hired by Lakers

Cleveland Cavaliers head coach Byron Scott during an NBA basketball game against the Miami Heat Monday, April 15, 2013, in Cleveland.

Byron Scott says "it's a dream come true" to come back and be the new coach of the Los Angeles Lakers.

in Sports

Tour de France: Nibali captures title

Italy's Vincenzo Nibali crosses the finish line to win the eighteenth stage of the Tour de France cycling race over 145.5 kilometers (90.4 miles) with start in Pau and finish in Hautacam, Pyrenees region, France, Thursday, July 24, 2014.

Vincenzo Nibali, a 29-year-old Sicilian who calls himself "a flag-bearer of anti-doping," won the Tour de France on Sunday, the first Italian to do so in 16 years.

Bellingham Traffic