News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Sports

Aaron Rodgers wins 2nd NFL Most Valuable Player

Fresh
Green Bay Packers quarterback Aaron Rodgers drops back during the first half of an NFL football game against the Carolina Panthers Sunday, Oct. 19, 2014, in Green Bay, Wis.

Aaron Rodgers has won his second Associated Press NFL Most Valuable Player award in somewhat surprisingly easy fashion.

in Sports

Seau, Bettis, Brown, Haley, Shields voted into Hall of Fame

halloffame

Junior Seau, Jerome Bettis, Tim Brown, Charles Haley and Will Shields have been elected to the Pro Football Hall of Fame.

in Entertainment, Local Sports

Lenny Kravitz will be rooting for Seahawks on Sunday

Updated
Lenny Kravitz en concert. SPE. Panoramic

Pitbull is picking the New England Patriots, while Lenny Kravitz likes the Seahawks

in Sports

Late rally lifts No. 4 Duke past No. 2 Virginia, 69-63

Duke coach Mike Krzyzewski

Tyus Jones scored 17 points and hit a clinching 3-pointer with about 10 seconds remaining.

in Sports

Serena Williams wins 6th Australian, 19th major title

Serena Williams, of the United States, looks up at the scoreboard during her match against Francesca Schiavone, of Italy, in the first round of the 2013 U.S. Open tennis tournament, Monday, Aug. 26, 2013, in New York.

he 33-year-old Williams, the oldest winner of the Australian women's title in the Open era, clinched the match on her third match point with an ace.

Bellingham Traffic