News

Japan sends Hello Kitty into space

Japan sends Hello Kitty into space

SHOT INTO SPACE: A 1.6-inch tall Hello Kitty figurine placed under a scrolling display in front of a window of the Hodoyoshi-3 satellite, is seen in what Sanrio Co. said is a still image from a video. Photo: Reuters

By Minami Funakoshi

TOKYO (Reuters) – Hello Kitty, Japan’s ambassador of cute, is on a government-funded mission to space.

The project to launch Sanrio Co Ltd’s white cat with a pink bow into orbit is part of Prime Minister Shinzo Abe’s push to promote Japan’s high-tech industry and engineer economic growth.

A 1.6-inch tall Hello Kitty figure is aboard the Hodoyoshi-3 satellite, looking through a window at Earth, Sanrio announced this week.

The satellite, which is about the size of a large rubbish bin, was developed by Japanese researchers as part of a $40 million program funded by the education and science ministry.

The goal of the project is to get more private companies interested in working with satellites, said Toshiki Tanaka, researcher in charge of the project at the University of Tokyo’s Nano-Satellite Center.

Developers chose Sanrio as their first private partner after judging that it could get Hello Kitty’s many fans interested in space, Tanaka said.

“Through this project we can make those people interested and stimulate their scientific curiosity. We can move their hearts,” Tanaka told Reuters.

The Hello Kitty project, which launched in June, has been one of trial and error for the Tokyo-based satellite developers.

The researchers have been working on maneuvering the satellite so it would point in the right direction when taking photos of Hello Kitty with Earth as a backdrop for the past two months. They also used special paint to coat the Hello Kitty mascot to protect it from UV rays, cosmic rays and vacuum space.

Sanrio has asked fans to submit 180-character messages that Hello Kitty could deliver from space to friends and family. Sanrio received 100 submissions in the first day, said Kazuo Tohmatsu, the company’s spokesman.

Hello Kitty, celebrating its 40th anniversary this year, is Sanrio’s most popular character. The mouthless cat has become a symbol of Japan’s culture of “kawaii,” or cute, and is used to market everything from plush toys to aircraft.

(Reporting By Minami Funakoshi; Editing by Robert Birsel)

Recent Headlines

in Sports

Eagles near elimination, fall to Washington

Washington Redskins head coach Jay Gruden looks over his shoulder during the first half of an NFL Thursday night football game against the New York Giants in Landover, Md., Thursday, Sept. 25, 2014.

The Philadelphia Eagles are on the brink of elimination from the playoff race after a 27-24 loss to the Washington Redskins on Saturday.

in Sports

Saturday’s college football bowl game round-up

Updated
football genric image

LA-Lafayette, Utah State, Utah and Air Force earned bowl game wins on Saturday.

in Entertainment

This weekend in entertainment history

randy-travis

A look back at some of the Hollywood headlines that went down in history.

in Entertainment

REVIEW: Surprising talent creates weird onscreen magic in ‘Foxcatcher’

This image released by Sony Pictures Classics shows Channing Tatum, left, and Mark Ruffalo in a scene from "Foxcatcher."

Sibling rivalry, loneliness, competition and madness fuel director Bennett Miller’s award-worthy true crime tale Foxcatcher.

in Entertainment

REVIEW: ‘Wild’ is both unsettling and triumphant

This image released by Fox Searchlight Pictures shows Reese Witherspoon in a scene from the film, "Wild."

Reese Witherspoon leaves her comfort zone as real-life hiker Cheryl Strayed in "Wild."

Bellingham Traffic