Cupcake ATM offers sweet withdrawals

Cupcake ATM offers sweet withdrawals

THIS ATM IS THE BEST: New Yorkers can satisfy their sweet tooth with a novelty withdrawal. Photo: Reuters

By Ellen Wulfhorst

NEW YORK (Reuters) – New Yorkers, who live in the city that famously never sleeps, now can satisfy their craving for cupcakes in any of those endless waking hours.

A 24-hour vending machine that dispenses gourmet cupcakes opened for business this week on Manhattan’s Upper East Side, and locals are lining up despite the wintry temperatures for a taste.

“It’s so fun,” said Melissa Martelli, a schoolteacher and neighborhood resident as she nibbled on a cinnamon sugar cupcake she bought from the machine. “You could just go in the store and wait on line, but it’s just so cool.”

Despite the Sprinkles cupcake store connected to the ATM, and the city’s abundance of all-night delis and convenience stores, customers said the ATM has novelty appeal.

“It’s the experience of buying a cupcake from an ATM. It’s an incredible concept,” said Amy Benaderet, a financial services account manager who lives nearby. “You can get money at any time. Now you can get cupcakes at any time.”

“It’ll be interesting to see if the novelty wears off,” she added.

At a price of $4.25 apiece, the cupcake choices include chocolate, coconut, red velvet, vanilla and lemon meringue.

“It’s cool, especially if you live around here and it’s like the middle of the night and you really want a cupcake. I would so do that,” said Margarita Mazur, who works at a local tech startup.

The nine-year-old company behind the machine, Sprinkles, also has installed cupcake machines in Las Vegas, Dallas, Chicago, Atlanta and Beverly Hills, California, where the company is based, and plans to expand into Houston and Washington, D.C.

The New York model holds 760 cupcakes and sells up to four at a time, making it larger than the company’s other machines.

But not every New Yorker has caught the sugar buzz.

“I think it’s stupid,” said Anthony Campagne, who was waiting while his tech company co-workers stood in line for their cupcakes. “It just doesn’t make sense. People don’t need cupcakes at three in the morning.”

(Editing by Scott Malone and Andrew Hay)

Recent Headlines

in Sports

76ers top Lakers in Kobe’s final game in Philly, also win 1st game of season

Los Angeles Lakers' Kobe Bryant, left, talks with head coach Byron Scott, right, during the second half of an NBA basketball game, Friday, Dec. 12, 2014, in San Antonio. Los Angeles won 112-110.

Lakers star Kobe Bryant scored 20 points on 7-of-26 shooting in the final game of his career in his hometown. He walked off to a standing ovation and chants of "Kobe! Kobe!"

in Sports

College Football Playoff: No. 4 Iowa vs. No. 5 MSU will likely serve as playoff elimination


Iowa plays Michigan State for the Big Ten title Saturday in what effectively is an elimination game for the playoffs.

in Sports

AP source: Red Sox agree to $217M, 7-year deal with Price


The person spoke on condition of anonymity Tuesday night because the deal has not yet been signed and is pending a physical.

in Entertainment

‘Rambo’ is coming to the small screen


"Rambo: New Blood" will be executive produced by the "Rocky" star, who will also appear in the series.

in Sports

Browns’ Josh McCown done for season with broken collarbone, Pettine won’t name starter


With the Browns in a short week before facing Cincinnati, coach Mike Pettine still hasn't decided if he'll re-insert Johnny Manziel or stick with Austin Davis, who replaced an injured McCown in the fourth quarter.

Bellingham Traffic