News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

in Sports

James leads Cavaliers past Bulls, 114-108 in OT

Fresh
Cleveland Cavaliers' LeBron James poses at the NBA basketball team's media day Friday, Sept. 26, 2014, in Independence, Ohio.

James was at his best after struggling the previous night

in Sports

Cubs hire Maddon as manager, fire Renteria

Tampa Bay Rays manager Joe Maddon looks on during a baseball game against the Minnesota Twins, Saturday, Sept. 14, 2013, in Minneapolis.

Joe Maddon has been hired as manager of the Cubs after the team fired Rick Renteria.

in Sports

Kentucky earns No. 1 nod in AP preseason poll

Kentucky men's coach John Calipari

Kentucky is No. 1 in The Associated Press preseason Top 25 for the second straight season.

in Sports

Michigan athletic director Dave Brandon resigns

University of Michigan President Mark Schlissel announces that athletic director Dave Brandon resigned during a news conference in Ann Arbor, Mich., Friday, Oct. 31, 2014. Former Steelcase CEO Jim Hackett will serve as Michigan's interim athletic director.

Michigan athletic director Dave Brandon resigned Friday, setting the stage for new leadership at the top of one of the nation's most prominent athletic departments.

in Sports

This week’s top sports shots

AP491836413688

A look at some of the biggest hits and best scores this week in sports.

Bellingham Traffic