News

Amazon offers 3D printing to customize products

Amazon offers 3D printing to customize products

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado. Photo: Reuters/Rick Wilking/Files

By Deepa Seetharaman

SAN FRANCISCO (Reuters) – Amazon.com Inc will offer 3D printing services that allow customers to customize and build earrings, bobble head toys and other items from third-party sellers using a new personalization option on its website.

Most of the more than 200 items available on the company’s new 3D printed products store, which launched on Monday, can be customized using a new feature that allows users to rotate and change the item they are viewing.

Before it is printed by one of Amazon’s sellers, users can customize a product like as a bobble head figure by changing its skin and eye color, hair style and outfit, Amazon said.

“The customization is something we’re keenly interested in,” said Petra Schindler-Carter, director for Amazon marketplace sales, speaking in an interview. “We’ll always look for new applications for that.”

Amazon, which has more than 240 million users, has expanded its marketplaces division to include new areas such as fine art and wine. It is part of Amazon’s larger investment into new areas like mobile services and original content that led to its larger-than-expected second-quarter loss last week.

The new printing option taps into a broader “Maker movement” among tech entrepreneurs in northern California, and to some extent Europe, that is focused on customizing 3D objects rather than development software or mobile applications.

3D printers have gained in popularity on Amazon Supply, a wholesale site for businesses. That interest led Amazon to offer customers an 3D print option, Schindler-Carter said.

(Editing by Kenneth Maxwell)

Recent Headlines

2 hours ago in Sports

No. 6 Kansas edges No. 3 Oklahoma

self

Kansas notched its fifth straight win and snapped Oklahoma's 19-game home winning streak.

24 hours ago in Sports

Kobe’s last, Toronto’s 1st as NBA All-Star goes outside US

Los Angeles Lakers guard Kobe Bryant shoots during an NBA basketball game against the Phoenix Suns in Los Angeles, Tuesday, Dec. 10, 2013.

If Bryant heats up, he could add a fifth All-Star Game MVP award to his collection.

24 hours ago in Sports

Mets pitcher Jenrry Mejia 1st to draw lifetime drug ban

new york mets logo

The commissioner's office said Friday that Mejia tested positive for Boldenone.

1 day ago in Sports

The week’s best sports shots

Denver Broncos’ Peyton Manning holds up the trophy after the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. The Broncos won 24-10. (AP Photo/Matt York)

A look back at some of the best plays and biggest moments in sports this week.

1 day ago in Sports

The weekend sports schedule

kobebryantallstar

Here's a look at this weekend's sports schedule.

Bellingham Traffic