News

Amazon hopes digital streaming device sets TV on ‘Fire’

Amazon hopes digital streaming device sets TV on ‘Fire’

ON FIRE:Fire TV, which is available on Amazon.com, can access Netflix, Hulu and other providers of streaming video content. It also provides a more prominent showcase for Amazon Prime Video as well as its growing slate of original television shows and video games from Amazon Studios. Photo: Reuters

NEW YORK/SAN FRANCISCO (Reuters) – Amazon.com Inc unveiled a $99 video streaming device called Fire TV that the e-commerce company promised would be more powerful and easier to use than rival services by Apple Inc, Google Inc and Roku.

Amazon is a latecomer to the set-top TV market that is dominated by the Apple TV. Amazon customers have a large appetite for film and TV, but many already own similar devices, analysts said.

Fire TV, which is available on Amazon.com, can access Netflix, Hulu and other providers of streaming video content. It also provides a more prominent showcase for Amazon Prime Video as well as its growing slate of original television shows and video games from Amazon Studios.

“It’s the easiest place to watch Netflix,” Amazon executive Peter Larsen said at an event in New York on Wednesday to launch the product. “You can watch ‘Alpha House’ and you can watch ‘House of Cards’.”

Amazon said it decided to develop the device after getting feedback on its website from customers who bought set-top boxes like Roku, Apple TV and Google Chromecast. Common complaints include lagging performance, cumbersome search and closed “ecosystems” on those devices, it said.

“When we look at the living room, how do we make the complexity disappear?” Larsen said.

Fire TV can predict what the user will watch and cue it up instantly, Larsen said. A microphone in the remote enables voice-activated search. A video game controller can be purchased for $39.99.

Seattle-based Amazon said it tried for “lowest price point possible” on Fire TV, which costs about the same as an Apple TV, but substantially more than Chromecast or Roku.

(Reporting by Jennifer Saba and Liana Baker in New York; Writing and additional reporting by Deepa Seetharaman in San Francisco; Editing by Richard Chang)

Recent Headlines

in Sports

No. 1 Kentucky scores first 24 points, beats UCLA

From left, Kentucky's Aaron Harrison, Tyler Ulis, and head coach John Calipari pause for a moment during the second half of an NCAA college basketball game, Saturday, Dec. 13, 2014. Kentucky won 84-70.

Devin Booker had 19 points, and No. 1 Kentucky scored the game's first 24 points in an 83-44 victory over UCLA on Saturday.

in Sports

Washington & San Diego secure wins on Saturday

San Diego Chargers quarterback Philip Rivers (17) looks for a receiver during the second half of an NFL football game against the Kansas City Chiefs Sunday, Nov. 24, 2013, in Kansas City, Mo. The Chargers won the game 41-38.

The Philadelphia Eagles are on the brink of elimination from the playoff race after a 27-24 loss to the Washington Redskins on Saturday.

in Sports

Saturday’s college football bowl game round-up

football genric image

LA-Lafayette, Utah State, Utah, Air Force and Bowling Green earned bowl game wins on Saturday.

in Entertainment

This weekend in entertainment history

randy-travis

A look back at some of the Hollywood headlines that went down in history.

in Entertainment

REVIEW: Surprising talent creates weird onscreen magic in ‘Foxcatcher’

This image released by Sony Pictures Classics shows Channing Tatum, left, and Mark Ruffalo in a scene from "Foxcatcher."

Sibling rivalry, loneliness, competition and madness fuel director Bennett Miller’s award-worthy true crime tale Foxcatcher.

Bellingham Traffic