News

Amazon hopes digital streaming device sets TV on ‘Fire’

Amazon hopes digital streaming device sets TV on ‘Fire’

ON FIRE:Fire TV, which is available on Amazon.com, can access Netflix, Hulu and other providers of streaming video content. It also provides a more prominent showcase for Amazon Prime Video as well as its growing slate of original television shows and video games from Amazon Studios. Photo: Reuters

NEW YORK/SAN FRANCISCO (Reuters) – Amazon.com Inc unveiled a $99 video streaming device called Fire TV that the e-commerce company promised would be more powerful and easier to use than rival services by Apple Inc, Google Inc and Roku.

Amazon is a latecomer to the set-top TV market that is dominated by the Apple TV. Amazon customers have a large appetite for film and TV, but many already own similar devices, analysts said.

Fire TV, which is available on Amazon.com, can access Netflix, Hulu and other providers of streaming video content. It also provides a more prominent showcase for Amazon Prime Video as well as its growing slate of original television shows and video games from Amazon Studios.

“It’s the easiest place to watch Netflix,” Amazon executive Peter Larsen said at an event in New York on Wednesday to launch the product. “You can watch ‘Alpha House’ and you can watch ‘House of Cards’.”

Amazon said it decided to develop the device after getting feedback on its website from customers who bought set-top boxes like Roku, Apple TV and Google Chromecast. Common complaints include lagging performance, cumbersome search and closed “ecosystems” on those devices, it said.

“When we look at the living room, how do we make the complexity disappear?” Larsen said.

Fire TV can predict what the user will watch and cue it up instantly, Larsen said. A microphone in the remote enables voice-activated search. A video game controller can be purchased for $39.99.

Seattle-based Amazon said it tried for “lowest price point possible” on Fire TV, which costs about the same as an Apple TV, but substantially more than Chromecast or Roku.

(Reporting by Jennifer Saba and Liana Baker in New York; Writing and additional reporting by Deepa Seetharaman in San Francisco; Editing by Richard Chang)

Recent Headlines

in Entertainment

This weekend in entertainment history

mondaynight

A look back on the Hollywood headlines that made history.

in Sports

Florida State suspends Winston for entire game against Clemson

Florida State's Jameis Winston (5) warms up before the Atlantic Coast Conference Championship NCAA football game between Florida State and Duke in Charlotte, N.C., Saturday, Dec. 7, 2013.

Florida State interim President Garnett S. Stokes and athletics director Stan Wilcox have announced that quarterback Jameis Winston will be suspended for the entire game against Clemson on Saturday.

in Sports

Goodell apologizes & plans to implement new policies following Ray Rice incident

NFL Commissioner Roger Goodell pauses as he speaks during a news conference Friday, Sept. 19, 2014, in New York. Goodell says the NFL wants to implement new personal conduct policies by the Super Bowl. The league has faced increasing criticism that it has not acted quickly or emphatically enough concerning the domestic abuse cases. The commissioner reiterated that he botched the handling of the Ray Rice case.

At a news conference Friday, Goodell made his first public statements in more than a week about the rash of NFL players involved in domestic violence.

in Sports

K-State says Auburn was stealing signals

Kansas State Wildcats head coach Bill Snyder talks to the officials during an NCAA college football game against Auburn Thursday, Sept. 18, 2014 in Manhattan, Kan.

ESPN.com is reporting that Kansas State coach Bill Snyder believed Auburn was stealing signs. Snyder told ESPN, “They’re getting our…

in Sports

Sources: Ravens knew details hours after Ray Rice incident

Photo: Associated Press

ESPN's Outside the Lines says sources have told them that the Ravens received detail just hours after Ray Rice's incident occurred with his then fiancee.

Bellingham Traffic